by Anthony | Dec 11, 2014 | Blog, PR, SEO |
The explosion of social media and online news has provided a quick route for anyone feeling aggrieved to air their frustrations immediately. Failing to protect your brand online can negatively affect your customers’ or potential customers’ opinions about you. DMPR’s Sue Ormesher talks you through the key steps involved for when dealing with an issue or a crisis online. Sue also discusses useful online monitoring tools to capture both positive and negative conversations about your brand. Do you have any digital marketing and PR questions that you would like answering? Submit them...
by Anthony | Nov 13, 2014 | Blog, SEO |
In this video, our digital director, Derek Booth, looks at the dos and don’ts of carrying out keyword research for SEO (search engine optimisation) campaigns. Understanding the phrases used by your customers and stakeholders when they search online is an important part of driving relevant traffic to your website. If your site does not appear on page one of the search results for such phrases, it won’t get clicked. Despite its importance, it is often an area that is overlooked or carried out incorrectly. Derek reveals a common mistake made by businesses when reviewing what key phrases to use and identifies research techniques to implement including PPC (pay per click) and Google Analytics. The ideal length for a key phrase is also discussed. Do you have any digital marketing and PR questions that you would like answering? Submit them here....
by Anthony | Aug 7, 2014 | Blog, SEO |
Many of Google’s updates centre on the requirement for good quality content and a seamless user experience on websites. Security is also on the list for the search engine giant and its latest announcement places greater focus on this area. This morning (7 August) we received an official announcement from Google that SEO will be rewarded if your site is https (the piece of the URL that comes before the www.). Use this link to test your domain. When you scan your website address into https://www.ssllabs.com/ssltest/, it’s scored so you can see how well your site is doing. We have been using https on our clients’ websites for almost a year now. Earlier this year we saw an improvement in rankings across the sites which were https. In several places online Google had previously denied giving benefit to secure sites but the webspam team had been saying they ideally would like all sites across the web to be https. With today’s announcement, we strongly recommend making your site secure with https. To find out more contact...
