by Anthony | Jul 15, 2014 | Blog |
Being perceived as an expert in your sector will naturally attract your target audience and increase your exposure to potential customers. A customer making a buying decision will purchase from the company that he or she has faith, expectation and confidence in. The stronger your reputation, the more likely a sale will take place. A fully integrated marketing campaign will help to build your reputation and position your product or brand ahead of its competitors. A well-planned mix of proactive PR, engaging social media and effective online marketing is essential to attract new, and retain current, clients. Implementing the following tactics will build your business’ reputation and help it become an authoritative voice in your market. Send newsworthy articles to your targeted media with a high quality picture that tells the story. Editorial coverage in off- and online media holds a huge amount of credibility because it has been earned, not bought. Gain a relevant following on social media by sharing informative and interesting content. This will also give your organisation exposure online, as well as get people talking about your products and services in the digital arena. A website that oozes trust and authority will increase the chances of converting potential customers. Reviews, case studies and testimonials are examples that help to position your business as a specialist in your field. Your reputation also plays a significant role in making your website visible in search results. Search engines such as Google rank websites by how likely they are to answer or solve a user’s query. High quality content provided by respected brands will perform well, and ultimately drive...
by Anthony | Jul 2, 2014 | Blog |
Brands were quick to sink their teeth into the Luis Suarez biting incident at the World Cup, with mocking images and posts from companies flooding social media seeking to piggyback on the resulting hysteria. Snickers was one of the first to react following Suarez’s bite on Italy defender Giorgio Chiellini. Its graphic had the words ‘more satisfying than Italian’ accompanying a picture of the inside of one of its chocolate bars. This activity of producing and placing content relevant to a current and topical event is known as real-time marketing. Big budgets allow the likes of Snickers to have graphic designers and witty social media personnel on standby to earn bucket loads of engagement and widespread coverage and admiration. When such a scenario is not an option for SMEs, how can they garner the same love and attention from their social fans and the traditional media? By producing a communications (comms) calendar and being pro-active. Within your business and industry there will be a number of events, dates and planned activity that provides opportunities to place your brand in front of your target audience. What national days and weeks are relevant to your company? If you employ apprentices, National Apprenticeship Week is in March every year. Review what other firms carried out in previous years to promote themselves during the week. Will you be attending exhibitions? Prepare social media content in advance, ensuring that the exhibition’s hashtag and Twitter handle is included. If your stand will have something unique to attract passers-by, create a buzz online by announcing and sharing it. Do you know of impending company announcements or...
by Anthony | Jul 1, 2014 | Blog |
Derek Booth is DMPR’s digital director. Born and brought up in Wigan, Lancashire, Derek has specialised in SEO and internet marketing since the discipline began back in the mid-90s. Derek is a Google Adwords Professional and former computer programmer, with more than 16 years of experience in the digital marketing business. The level of his knowledge and experience gained over many years has resulted in a holistic, strategic approach to client work. Derek said: “DMPR’s success comes from thoroughly reviewing all aspects of a company’s online activity. “Sigma Web and Outwrite have been working together for a number of years now, and by combining our expertise, our clients benefit from an even greater range of services. “It’s about achieving the best of both worlds.” Derek’s input ranges from working on projects at the strategy stage through to completion and troubleshooting. Significant projects have included consulting on a national retailer’s website and implementing a series of strategies and improvements to the core software of one of Europe’s leading marketing agencies. Similar improvements and forensic SEO reports were produced for the IBM Websphere platform. SEO results include many first page positions in search engines for generic phrases, as well as first place slots on challenging, commonly used phrases. He has also developed bespoke search engine marketing solutions for a wide range of sectors, while his own Pay Per Click product moved on to be a separate business in its own right. In 2007, Derek devised a Google Adwords blueprint to help reduce waste in advertising accounts, in most cases saving 50 per cent on advertising spend whilst maintaining current sales. Derek has worked...
