Meet Derek, our digital director

Meet Derek, our digital director

Derek Booth is DMPR’s digital director. Born and brought up in Wigan, Lancashire, Derek has specialised in SEO and internet marketing since the discipline began back in the mid-90s.

Derek is a Google Adwords Professional and former computer programmer, with more than 16 years of experience in the digital marketing business.

The level of his knowledge and experience gained over many years has resulted in a holistic, strategic approach to client work. Derek said: “DMPR’s success comes from thoroughly reviewing all aspects of a company’s online activity.

“Sigma Web and Outwrite have been working together for a number of years now, and by combining our expertise, our clients benefit from an even greater range of services.

“It’s about achieving the best of both worlds.”

Derek’s input ranges from working on projects at the strategy stage through to completion and troubleshooting.

Significant projects have included consulting on a national retailer’s website and implementing a series of strategies and improvements to the core software of one of Europe’s leading marketing agencies. Similar improvements and forensic SEO reports were produced for the IBM Websphere platform.

SEO results include many first page positions in search engines for generic phrases, as well as first place slots on challenging, commonly used phrases.

He has also developed bespoke search engine marketing solutions for a wide range of sectors, while his own Pay Per Click product moved on to be a separate business in its own right.

In 2007, Derek devised a Google Adwords blueprint to help reduce waste in advertising accounts, in most cases saving 50 per cent on advertising spend whilst maintaining current sales.

Derek has worked successfully across a range of businesses including retailers, financial companies, banks, worldwide travel companies, property investment, local businesses and virtual businesses.

With his experience in small business operations and the blue chip corporates, his knowledge is invaluable when dealing with digital projects at all levels.