by Anthony | Feb 12, 2015 | Blog |
If a poor page speed is slowing your business down, DMPR’s digital director Derek Booth is on hand to offer his help and advice. Page speed impacts your website’s visibility in search engines: a below-par speed can limit the traffic Google sends your way. As an experienced digital marketer, Derek has helped countless businesses get their online presence up to speed. Here he shares his top tips on how to find out what’s slowing your site down, and what to do next. Do you have any digital marketing and PR questions that you would like answering? Submit them...
by Anthony | Jan 22, 2015 | Blog |
Social media marketing increases awareness of a business and its products or services. Carried out correctly, your online activity can lead to more sales enquiries and brand advocates. One of the areas of social media that causes confusion is the use of a hashtag on Twitter, When do you use a hashtag? In under 60 seconds Lisa discusses the essential dos and don’ts of maximising your Twitter activity with the help of the hashtag, and even provides a bonus tip about using them on Instagram! Do you have any digital marketing and PR questions that you would like answering? Submit them...
by Anthony | Dec 11, 2014 | Blog, PR, SEO |
The explosion of social media and online news has provided a quick route for anyone feeling aggrieved to air their frustrations immediately. Failing to protect your brand online can negatively affect your customers’ or potential customers’ opinions about you. DMPR’s Sue Ormesher talks you through the key steps involved for when dealing with an issue or a crisis online. Sue also discusses useful online monitoring tools to capture both positive and negative conversations about your brand. Do you have any digital marketing and PR questions that you would like answering? Submit them...
by Anthony | Nov 13, 2014 | Blog, SEO |
In this video, our digital director, Derek Booth, looks at the dos and don’ts of carrying out keyword research for SEO (search engine optimisation) campaigns. Understanding the phrases used by your customers and stakeholders when they search online is an important part of driving relevant traffic to your website. If your site does not appear on page one of the search results for such phrases, it won’t get clicked. Despite its importance, it is often an area that is overlooked or carried out incorrectly. Derek reveals a common mistake made by businesses when reviewing what key phrases to use and identifies research techniques to implement including PPC (pay per click) and Google Analytics. The ideal length for a key phrase is also discussed. Do you have any digital marketing and PR questions that you would like answering? Submit them here....
by Anthony | Oct 14, 2014 | Blog |
Content marketing is creating and/or sharing content with your customers, to build knowledge and credibility so that they buy from you. The idea is to communicate with them, not make a hard sell. All of your current marketing techniques such as SEO (search engine optimisation), PR and social media, should be carried out with content marketing in mind. Consumers today are more sophisticated and have higher expectations of the products and services they buy. Many don’t like to be sold to in an overt manner and are increasingly switching off the traditional marketing methods: they fast forward through TV advertising, may look more critically at newspaper and magazine ads, and the ability to naturally block out banners on websites means they can choose to focus solely on the content. Content is at the heart of everything: so long as it is of high quality, genuinely i nformative and engaging to the audience. Apply the ‘what’s in it for me’ question to your target audience: if they don’t find the information they are looking for, they’ll quickly click to another site to search for it. Follow these five tips for a successful content marketing campaign: Develop a strategy Don’t just dip your toe in the water. Devise a strategy with aims and objectives. Most importantly, think about your audience – or target customers – at every step. Research what they’re looking for Your audience will have questions that relate to products or services you offer. Find out what these are and work the answers into the content you create. People are more likely to buy from you if they view you as...
by Anthony | Aug 7, 2014 | Blog, SEO |
Many of Google’s updates centre on the requirement for good quality content and a seamless user experience on websites. Security is also on the list for the search engine giant and its latest announcement places greater focus on this area. This morning (7 August) we received an official announcement from Google that SEO will be rewarded if your site is https (the piece of the URL that comes before the www.). Use this link to test your domain. When you scan your website address into https://www.ssllabs.com/ssltest/, it’s scored so you can see how well your site is doing. We have been using https on our clients’ websites for almost a year now. Earlier this year we saw an improvement in rankings across the sites which were https. In several places online Google had previously denied giving benefit to secure sites but the webspam team had been saying they ideally would like all sites across the web to be https. With today’s announcement, we strongly recommend making your site secure with https. To find out more contact...
