by Anthony | Oct 14, 2014 | Blog |
Content marketing is creating and/or sharing content with your customers, to build knowledge and credibility so that they buy from you. The idea is to communicate with them, not make a hard sell. All of your current marketing techniques such as SEO (search engine optimisation), PR and social media, should be carried out with content marketing in mind. Consumers today are more sophisticated and have higher expectations of the products and services they buy. Many don’t like to be sold to in an overt manner and are increasingly switching off the traditional marketing methods: they fast forward through TV advertising, may look more critically at newspaper and magazine ads, and the ability to naturally block out banners on websites means they can choose to focus solely on the content. Content is at the heart of everything: so long as it is of high quality, genuinely i nformative and engaging to the audience. Apply the ‘what’s in it for me’ question to your target audience: if they don’t find the information they are looking for, they’ll quickly click to another site to search for it. Follow these five tips for a successful content marketing campaign: Develop a strategy Don’t just dip your toe in the water. Devise a strategy with aims and objectives. Most importantly, think about your audience – or target customers – at every step. Research what they’re looking for Your audience will have questions that relate to products or services you offer. Find out what these are and work the answers into the content you create. People are more likely to buy from you if they view you as...
by Anthony | Aug 7, 2014 | Blog, SEO |
Many of Google’s updates centre on the requirement for good quality content and a seamless user experience on websites. Security is also on the list for the search engine giant and its latest announcement places greater focus on this area. This morning (7 August) we received an official announcement from Google that SEO will be rewarded if your site is https (the piece of the URL that comes before the www.). Use this link to test your domain. When you scan your website address into https://www.ssllabs.com/ssltest/, it’s scored so you can see how well your site is doing. We have been using https on our clients’ websites for almost a year now. Earlier this year we saw an improvement in rankings across the sites which were https. In several places online Google had previously denied giving benefit to secure sites but the webspam team had been saying they ideally would like all sites across the web to be https. With today’s announcement, we strongly recommend making your site secure with https. To find out more contact...
by Anthony | Jul 21, 2014 | Latest news |
Managing director Tracy North met the Chancellor of the Exchequer George Osborne as she launched her new venture, DMPR. The DMPR brand has been formed to offer an integrated online marketing and PR service that will run alongside Tracy’s established business, Outwrite. Tracy was invited to Number 11 Downing Street as part of a delegation of 12 SME owners from across the UK. The Chancellor had requested a meeting with established SME owners to discuss the challenges facing British businesses today. Tracy said: “I appreciated the opportunity to speak directly with the decision maker for financial policy in Britain, and it was the perfect occasion to announce the launch of DMPR.” Tracy and the Chancellor discussed the new venture at the meeting. The formation of DMPR – which stands for Digital Marketing and Public Relations – sees Outwrite join forces with digital marketing agency, Sigma Web. Both Outwrite PR and Sigma Web have more than 20 years’ experience of building and protecting reputations. The firms’ personnel have already been working together on projects for eight years. Outwrite and Sigma Web will both continue to operate independently in their areas of specialism, with the DMPR partnership launched to offer a fully integrated service under the same roof. Both firms operate from Belgravia House, Mold. The DMPR team comprises nine specialist employees. The private meeting with the Chancellor was arranged by the British Chambers of Commerce. Tracy was invited as a long-standing member of the West Cheshire and North Wales Chamber of Commerce. Its executive director Colin Brew said: “We nominated Tracy as an example of a managing director who is thinking innovatively...
by Anthony | Jul 15, 2014 | Blog |
Being perceived as an expert in your sector will naturally attract your target audience and increase your exposure to potential customers. A customer making a buying decision will purchase from the company that he or she has faith, expectation and confidence in. The stronger your reputation, the more likely a sale will take place. A fully integrated marketing campaign will help to build your reputation and position your product or brand ahead of its competitors. A well-planned mix of proactive PR, engaging social media and effective online marketing is essential to attract new, and retain current, clients. Implementing the following tactics will build your business’ reputation and help it become an authoritative voice in your market. Send newsworthy articles to your targeted media with a high quality picture that tells the story. Editorial coverage in off- and online media holds a huge amount of credibility because it has been earned, not bought. Gain a relevant following on social media by sharing informative and interesting content. This will also give your organisation exposure online, as well as get people talking about your products and services in the digital arena. A website that oozes trust and authority will increase the chances of converting potential customers. Reviews, case studies and testimonials are examples that help to position your business as a specialist in your field. Your reputation also plays a significant role in making your website visible in search results. Search engines such as Google rank websites by how likely they are to answer or solve a user’s query. High quality content provided by respected brands will perform well, and ultimately drive...
by Anthony | Jul 4, 2014 | General, Latest news |
DMPR’s managing director Tracy North took part in a Question Time-style panel event hosted by the Institute of Directors and Chartered Institute of Marketing and chaired by ITV’s business correspondent Carole Green. The event, at Glyndwr University, Wrexham, saw Tracy join a panel of experts for a Q&A session offering insight and advice to businesses on how to outgrow their competitors. Tracy took the opportunity to officially announce the launch of DMPR on July 3. Tracy said: “We’re increasingly finding that business owners understand the need to integrate communication services, and I enjoyed sharing the insight we’ve gathered on changes to our industry over the last few years.” Also taking part were HR expert and IoD North Wales chair Helen Watson, Jeremy Salisbury of Salisbury’s accountants, Director of Sunlite LED Peter Denton, and business strategist Jeremy...
