by Anthony | Mar 11, 2015 | Blog |
Submitting content as editorial to the media helps to raise awareness of your business and its products or services. Earning coverage as editorial as opposed to buying it as advertising is seen as being more credible: your story is there on its own merit. Approaching the media to sell in a press release can be a daunting prospect. In this video, PR consultant Sue Ormesher gives her top tips on the best ways to contact the press. As a former journalist, Sue provides insider tips and essential steps to take including carrying out research, understanding what to say, and how to maximise your chances of earning coverage. Do you have any digital marketing and PR questions that you would like answering? Submit them...
by Anthony | Feb 12, 2015 | Blog |
If a poor page speed is slowing your business down, DMPR’s digital director Derek Booth is on hand to offer his help and advice. Page speed impacts your website’s visibility in search engines: a below-par speed can limit the traffic Google sends your way. As an experienced digital marketer, Derek has helped countless businesses get their online presence up to speed. Here he shares his top tips on how to find out what’s slowing your site down, and what to do next. Do you have any digital marketing and PR questions that you would like answering? Submit them...
by Anthony | Jan 22, 2015 | Blog |
Social media marketing increases awareness of a business and its products or services. Carried out correctly, your online activity can lead to more sales enquiries and brand advocates. One of the areas of social media that causes confusion is the use of a hashtag on Twitter, When do you use a hashtag? In under 60 seconds Lisa discusses the essential dos and don’ts of maximising your Twitter activity with the help of the hashtag, and even provides a bonus tip about using them on Instagram! Do you have any digital marketing and PR questions that you would like answering? Submit them...
by Anthony | Dec 11, 2014 | Blog, PR, SEO |
The explosion of social media and online news has provided a quick route for anyone feeling aggrieved to air their frustrations immediately. Failing to protect your brand online can negatively affect your customers’ or potential customers’ opinions about you. DMPR’s Sue Ormesher talks you through the key steps involved for when dealing with an issue or a crisis online. Sue also discusses useful online monitoring tools to capture both positive and negative conversations about your brand. Do you have any digital marketing and PR questions that you would like answering? Submit them...
by Anthony | Nov 13, 2014 | Blog, SEO |
In this video, our digital director, Derek Booth, looks at the dos and don’ts of carrying out keyword research for SEO (search engine optimisation) campaigns. Understanding the phrases used by your customers and stakeholders when they search online is an important part of driving relevant traffic to your website. If your site does not appear on page one of the search results for such phrases, it won’t get clicked. Despite its importance, it is often an area that is overlooked or carried out incorrectly. Derek reveals a common mistake made by businesses when reviewing what key phrases to use and identifies research techniques to implement including PPC (pay per click) and Google Analytics. The ideal length for a key phrase is also discussed. Do you have any digital marketing and PR questions that you would like answering? Submit them here....
