In this video, our digital director, Derek Booth, looks at the dos and don’ts of carrying out keyword research for SEO (search engine optimisation) campaigns.
Understanding the phrases used by your customers and stakeholders when they search online is an important part of driving relevant traffic to your website. If your site does not appear on page one of the search results for such phrases, it won’t get clicked.
Despite its importance, it is often an area that is overlooked or carried out incorrectly.
Derek reveals a common mistake made by businesses when reviewing what key phrases to use and identifies research techniques to implement including PPC (pay per click) and Google Analytics. The ideal length for a key phrase is also discussed.
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