Submitting content as editorial to the media helps to raise awareness of your business and its products or services. Earning coverage as editorial as opposed to buying it as advertising is seen as being more credible: your story is there on its own merit.
Approaching the media to sell in a press release can be a daunting prospect. In this video, PR consultant Sue Ormesher gives her top tips on the best ways to contact the press.
As a former journalist, Sue provides insider tips and essential steps to take including carrying out research, understanding what to say, and how to maximise your chances of earning coverage.
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