Why build a reputation?

Why bother developing your brand?

Because people trust respectable brands. They are more likely to buy from you if they have heard of you and are already aware of your good reputation. It will help you grow sales and profits.

In today’s world of 24/7 communications, everyone is exposed to thousands of messages daily. The team at DMPR has an enviable track record of cutting through the noise successfully to place organisations directly in front of their target audiences.

Individually, services such as public relations (PR), search engine optimisation (SEO), pay-per-click (PPC), e-marketing, and website design and build will make a positive improvement on your brand’s reputation.

However, savvy firms that combine and apply them as part of an integrated campaign get much better results and return on investment.

Strategic integrated communications is exactly what DMPR offers.

PR and social media

Our PR team regularly earns powerful media coverage in print, broadcast and online, as well as creating engagement online with social media.

Hits include in the Times, on BBC News at Ten, BBC Radio 5Live and the-tls.co.uk. We have also placed articles in regional and business media across the UK and niche publications such as reNews, Fine Food Digest and gp-online.co.uk.

This not only drives traffic to the client’s website, but boosts SEO by attracting natural links from valuable and influential third party sources.

Search marketing

Our SEO successes include increasing relevant website traffic, improving the conversion rate, and replacing negative websites on page one of Google with positive or neutral sites for brand-related searches.

Our PPC approach means that you have low a cost-per-click (CPC) and a high conversion rate.

All data gathered, such as keywords and customer information including location, is fed into the PR and social media team to ensure your brand’s messaging is consistent with your customers’ expectations.

Website design and build

As your profile is raised off- and online, when SEO and PPC start driving additional relevant traffic to your site, we make sure your business is capitalising on this wave of activity.

Both design and build also affects your SEO. Build a website that isn’t user friendly, or is built incorrectly, and any SEO poured into your site is wasted as Google will be reluctant to direct traffic to your site.

Our design for your site will not only look appealing, but also guide visitors through to the pages you want them to read, whether that be for a particular product or service, the contact us page, or to download a brochure.

The bottom line

DMPR’s experts will grow your brand’s profile and reputation among your stakeholders. This will help to bring in sales enquiries and recruit new brand advocates.

Existence of an established brand and good reputation can also help you mitigate damage in a crisis.

DMPR’s crisis communications specialists have decades of experience in being called in to limit the damage when the unexpected happens. Check out our issues and crisis communications service for more details.

We don’t operate in silos. And if you have any of the elements in-house, that’s fine; we will work in collaboration to ensure integration remains at the heart of your marketing.

Contact us now to discuss how we can help you.