Our story
DMPR is an integrated digital communications agency formed by established firms, Outwrite PR and Sigma Web. Our SEO, social media, PR and direct marketing experts work together under one roof to deliver expert integrated communications. Combining our skills and experience has resulted in powerful and creative marketing and communications strategies that get results for clients. Is DMPR for you?
- Do you know how to use your Google Analytics to attract more relevant visitors to your website and influence their decision making while there?
- Do your SEO technicians liaise with whoever writes your social media postings, and your public relations (PR) people?
- Do you know how to sell in a strong news story to the mainstream media and then use it effectively in social media and online?
If you don’t: you need DMPR! 
Why choose DMPR?
The continual evolution of online news and social media, together with Google’s ever-changing criteria for ranking websites, has revolutionised the marketing landscape.
DMPR’s specialists collaborate to generate unique content, and also have the know-how and contacts to place it where you get most benefit.
Our joined-up approach gives clients economies of scale as we recycle, reword and edit to get your message heard across all platforms at little extra cost.
But, you may think: ‘why not stick with the old ways?’
No longer does it make commercial sense for a firm’s PR and SEO teams to work independently in silos: to get ahead and stay there, collaboration and integration is required.
By sharing PR, social media, website and SEO content and tactics, an organisation makes a much more powerful impact.
This is how DMPR was born. PR agency Outwrite and digital marketers Sigma Web each employ specialist skills that compliment each other’s services perfectly.
How does DMPR’s formula work?
Now, when our PR writers and content creators achieve media coverage or create a buzz on social media, and get more hits to the client’s website, our online strategists take over and maximise this increase by delivering overall marketing objectives. They may include more visits to a certain page or product description, to download a brochure, or sign up to the newsletter.
For SEO specialists, partnering with content generators means that, as Google changes its algorithms, online content is well-produced and relevant. All of our work is monitored and measured, so you can be sure of getting value for money for your investment.
Quality not quantity
Buying links from external sites and stuffing copy full of keywords has been banned here at DMPR for some time, as sites using these techniques now drop down the rankings as punishment. DMPR’s ability to earn coverage online with key influencers results in natural, valuable links, and our qualified writers naturally optimise copy to boost rankings.
DMPR: the perfect integrated marketing package.
DMPR builds a Google rocket
Google is recognising its top 250 search (search engine optimisation, SEO, and pay-per-click, PPC) partners by sending out build-your-own rockets. And DMPR (Digital Marketing & PR) was on that list meaning we got to build a rocket! Here’s a short video of Derek Booth and Aaron Haley assembling it together. Courtesy of Google Elevator, the rocket now serves as a centrepiece on the DMPR desk. But it’s not all fun and games. Google Partners ensures we are offering the best possible SEO and PPC service to our clients in accordance with Google’s strict guidelines. We navigate Google’s complex criteria for ranking websites, and our SEO and PPC ensures online content stays relevant. On a platform as big as Google it can be tough to stand out, however we ensure traffic is driven to websites using specialist SEO and PPC to get hits up – and provide support if they’re down. We work to make any business’ digital marketing lift...
A beginner’s guide to social media
Managing multiple social media accounts can be time consuming. This video provides you with the best ways to get your social media working for you.
Tracy North
Position: Managing director
Place of birth: Morecambe
Sum up your history in 10 words: Former senior journalist, now the owner of Outwrite and DMPR
What did you want to be when you grew up? A teacher
First pet: Tabetha Twitchett, a tabby cat acquired during my Beatrix Potter phase
Which food do you dislike the most? Fish. It dislikes me, too
Derek Booth
Position: Digital director
Place of birth: Wigan
Sum up your history in 10 words: Built websites, moved into online marketing before Google was born
First pet: Budgie called Beaky after Captain Beaky and his band from the 80s
Perfect pizza: Spicy beef, ham, pineapple, mushroom and green pepper on a thin crust
Hobby: Football
Aaron Haley
Position: Account executive
Place of birth: Colwyn Bay
Sum up your history in 10 words: Boy from the Bay, love writing, journalism, football and pizza
If I was an animal, I would be: A penguin, the comedy kings of the animal world
What was the last film you cried during?: I don’t cry at films, certainly not films like Toy Story 3
If I had any supernatural power I would: Fly supersonic. It would drastically reduce my commute to work
Sue Ormesher
Position: Account Manager
Place of birth: Wirral
Sum up your history in 10 words: Journalist for 10 years, PR and communications for 15 years
If I was a kitchen utensil I would be: A corkscrew because I love wine
Who would you like to be tied to for 24 hours?: Morrissey. Hopefully he would sing to me
What was the last movie you cried during? Marley and Me
Anthony Bullick
Position: Account executive
Place of birth: Nottingham
Sum up your history in 10 words: Failed footballer aged 9, journalism graduate aged 21, now here
First car: Silver Peugeot 206 called Polly
Biggest fear: Spiders
Childhood aspirations: To be a professional footballer for Nottingham Forest
David Brundell
Position: Website developer
Place of birth: Liverpool
Sum up your history in 10 words: Born, school, college, work, married, then children – in that order
First car: MG Metro, it’s not the best car I have ever bought
Time travel destination: About 10 minutes before the EuroMillions rollover jackpot draw closes – provided I can take the winning numbers with me!
Hobby: Fixing things, according to my youngest son
Emma Cookson
Position: Social media executive
Place of birth: Liverpool
Sum up your history in 10 words: Creative writing graduate, lover of literature, deliver social media campaigns
First pet: A cat called Cuffy. The name is a mix of Coffee and Fluffy
Biggest fear: Lifts, or if Americans are reading this, elevators
If I had any supernatural power I would: read minds, starting with Stephen Fry or Stephen Hawking
Adrienne Jones
Project manager
Place of birth: Wrexham
Sum up your history in 10 words: Challenging people to do things better, and on time too
If I was an animal I would be: A horse because they are powerful yet graceful
First pet: A black cat called Sammy. She was beautiful
Which food do you dislike the most? Beetroot
Lisa Appleby
Position: PR Administrator
Place of birth: St Asaph
Sum up your history in 10 words: School, college, worked in the family business, decided to leave
Favourite colour: Green
What would you invent?: Zero calorie milk chocolate
Time travel destination: The roaring 20s in New York City
